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DOI: 10.18413/2408-932X-2022-8-1-0-15

Healthy lifestyle blogging as a factor in student nutritional programming

The most vulnerable category in relation to the influence of Internet technologies on the formation of both the system of values and guidelines in nutrition is young people who in their thinking use images that they see from the pages of social networks. Virtual content is of high importance in building communications by the younger generation. The pertinence of the study stems from the impact of healthy lifestyle blogging on subscribers, most of whom are students, due to which there are changes not only in the ideology of nutrition, but also in the food programming of the latter. The study was carried out by the method of secondary sociological analysis, as well as the analysis of scientific sources and statistical data with their subsequent interpretation. The idealization of healthy lifestyle blogging by students is noted, which becomes one of the main factors in the negative food programming of students. The degree of impact of healthy lifestyle blogging depends on the age category of content consumers. There is a high interest in healthy lifestyle blogs among the younger generation. The specificity of the negative impact of healthy lifestyle blogs on students' food programming lies in the low critical assessment of information presented by non-specialists as the ultimate truth, the main criterion for the truth of which is the number of subscribers.

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