Svetlana M. Kachalova

Svetlana M. Kachalova

PhD in Pedagogical Sciences, Associate Professor, Department of Culture, Lipetsk State Technical University, 30 Moskovskaya St., Lipetsk, 398600, Russia.

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Author's articles:

THE USE OF CREATIVE STRATEGIES IN ADVERTISING AS A KEY TO ITS SUCCESS
In the course of the study, there was analyzed such a phenomenon in the modern production of creative advertising, as ...
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EVENT-MARKETING: PECULIARITIES OF FORMATION AND PROMOTION
The article is devoted to the study of the event marketing technology used to promote the brand "Domru.ru". Event marketing ...
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PECULIARITIES OF FORMATION AND PROMOTION OF THE BRAND OF A HIGHER EDUCATIONAL INSTITUTION (EXAMPLE OF LIPETSK STATE TECHNICAL UNIVERSITY)
The authors come to the conclusion about the necessity of branding higher education institutions – Lipetsk State Technical University (LSTU), ...
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Research Result. Research Result. Social Studies and Humanities (ISSN 2408-932X)

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