Marta V. Kondratieva

Marta V. Kondratieva

Student of Department of Advertising and Public Relations, Academy of Civil Defense, EMERCOM of Russia, 1a Sokolovskaya St., Novogorsk microdistrict, Khimki, Moscow region, 141435, Russia

Academy of Civil Defense, EMERCOM of Russia

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THE INFLUENCE OF VINTAGE CHARACTERS ON ADVERTISING ATTRACTIVENESS
The task of studying the influence of vintage characters on the attractiveness of advertising is dictated, on the one hand, ...
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