Keyword "BRAND" found in the following publications:

• EXPERIENCE IN LOCALIZING OFFICIAL WEBSITES OF CHINESE COMPANIES ON THE EXAMPLE OF THE BRAND LENOVO (联想)

  The article examines the definition of localization from the point of view of the intersection of various disciplines, and ...

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• OPPORTUNITIES OF USING LOCAL BRANDS IN PROMOTING THE TERRITORY: FROM IDENTIFICATION TO COMMUNICATION

  In the late XX – early XXI century, the issues of territory branding and building a territorial brand are ...

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• RELIGIOSITY AND MULTICELTURALISM IN THE CONTEXT OF SOCIAL SELF-PRESENTATION OF THE REGION (ON THE EXAMPLE OF REPUBLIC OF MORDOVIA)

  The article covers the social functions of post-Soviet religiosity in the aspect of its use for cultural «branding» of the ...

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• SERBIA AT THE BEGINNING OF THE XXI CENTURY: EUROPEAN COMMERCIAL WAY OF NATIONALISM AS A DEVELOPMENT STRATEGY

  The author considers the value frame within which the actors of the Pax Americana system utilize nation branding in order ...

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• CONSTANTS OF MEDIA CULTURE AND CONSTANTS OF THE MOVEMENT OF THEORETICAL THOUGHT: NOTES OF A FELLOW-THINKER (REVIEW OF THE COLLECTIVE MONOGRAPH “MEDIA CULTURE OF THE DIGITAL ERA: STATE, PROBLEMS, PROSPECTS”)
   

  A review of the book by Tambov scientists “Media Culture of the digital Era: state, problems, prospects: a collective monograph” ...

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• EVENT-MARKETING: PECULIARITIES OF FORMATION AND PROMOTION

  The article is devoted to the study of the event marketing technology used to promote the brand "Domru.ru". Event marketing ...

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• PRAGMASEMANTICS OF INTERACTIVE SMART CITY BRANDING

  A regional brand is an intangible asset that provides an image-reputation complex of the region's attractiveness. The article contains ...

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• THE TRANSFORMATION OF THE CONTENT OF THE CONCEPT OF THE MARKETING MIX, TAKING INTO ACCOUNT THE DEVELOPMENT OF INFORMATION TECHNOLOGIES

  The high degree of competition, a wide assortment of high-tech products, high requirements of a customer characterize the current stage ...

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• SCRUTINIZING THE CONSUMERS PREFERENCES OF SMART WATCHES AS THE PREREQUISITE FOR SUBSTANTIATING THE NEED FOR A SOCIAL ELEMENT IN MARKETING RESEARCH

  The scientific article contains 1 table and 5 figures. There are 14 pages in the article. The author determines ...

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• FORMATION OF A TOURISM BRAND OF ROSTOV REGION FOR FOREIGN TOURISTS

  The authors of the article focus both on aspects of Linguocultural training of professionals to work with foreign tourists and ...

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• METHODOLOGY FOR INTEGRAL SCORE ASSESSMENT OF THE INDUSTRIAL AND TOURIST ATTRACTIVENESS OF MUNICIPALITIES (USING THE EXAMPLE OF THE PERM TERRITORY)

  The presented article is devoted to the study of the phenomenon of industrial tourism in the Perm region. The ...

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• ISSUES OF DEVELOPMENT OF THE CONCEPT OF MARKETING OF THE TRADE CENTER IN MODERN CONDITIONS

  Subject of study. The article assesses the current state of the retail real estate market and on this basis justifies ...

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• MANAGING THE BRAND OF A UNIVERSITY STARTUP: THEORETICAL ASPECTS AND APPLIED SOLUTIONS

  The article presents brief results of the study of theoretical aspects of brand formation. The aim ...

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• ASSESSING THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN IN THE CONTEXT OF INFORMATION AND TECHNOLOGICAL PROGRESS

  Modern technologies provide companies with new tools and opportunities for data collection, analysis and interpretation. This allows you to ...

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• TOURISM BRANDS AS A TOOL OF SOCIO-ECONOMIC DEVELOPMENT OF THE REGION (VORONEZH REGION)

  With the development of tourism there is a need to modernize the ways and means of attracting the attention ...

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• CONSIDERING SOME BEHAVIORAL ECONOMIC ISSUES CONCERNING THE DILEMMA OF CUSTOMERS BUYING SMARTPHONES

  Different brands are represented on the smartphone market. In this article, the author refers to the study of the dilemma, ...

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• THE NEED TO DEVELOP TOURIST AND RECREATIONAL INFORMATION RESOURCES TO PROMOTE THE TOURIST PRODUCT OF RUSSIAN DESTINATIONS

  The development and promotion of Russian destinations are extremely urgent problems for the formation of a full-fledged domestic tourism ...

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• BRAND HEALTH ASSESSMENT METHODOLOGY FOR IMPROVING THE COMPANY'S MARKETING COMMUNICATIONS

  The article presents the author's methodology for automating the process of assessing brand recognition, including compiling a questionnaire in ...

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• TARUSA: A MOSAIC BRAND

  There is an active restructuring of the tourism sector in modern Russia. Domestic tourist flows are focused on large ...

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• PECULIARITIES OF FORMATION AND PROMOTION OF THE BRAND OF A HIGHER EDUCATIONAL INSTITUTION (EXAMPLE OF LIPETSK STATE TECHNICAL UNIVERSITY)

  The authors come to the conclusion about the necessity of branding higher education institutions – Lipetsk State Technical University (LSTU), ...

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• INNOVATIVE BUSINESS DEVELOPMENT IN THE ASPECT OF DIGITALIZATION

  This work is focused on studying how enterprises adapt to dynamic changes by developing new business models and ...

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