Ivan Cvetanovic
Doctor of Journalism, Professor, Department of Journalism, Faculty of Philosophy, State
University of Nis, 1 Cirila i Metodija, Nis, 18000, Serbia.
Author's articles:
AN EXPLANATION OF HUMOUR BY THE PRINCIPLES OF THE ASSOCIATIVE S-R THEORY OF REINFORCEMENT
Pleasure experienced in humour is not simply reinforcement due to performing a reaction followed by drive reduction. Gratification in humour ...