Dmitriy G. Popov
PhD (Philosophy),
Associate Professor of the Higher School of Media Communications and Public Relations,
Institute of Humanities, Peter the Great St. Petersburg Polytechnic University,
29 B Polytekhnicheskaya St., Saint-Petersburg, 195251, Russian Federation
ORCID ID: 0000-0002-4588-5805
Peter the Great St. Petersburg Polytechnic University
Author's articles:
MASCOTS AS A POSITIONING TOOL IN ST. PETERSBURG'S CATERING MARKET
In today's hospitality industry, effective brand positioning and creating an emotional connection with consumers are becoming increasingly important. One tool ...
