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<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2408-932X</journal-id><journal-title-group><journal-title>Research Result. Social Studies and Humanities</journal-title></journal-title-group><issn pub-type="epub">2408-932X</issn></journal-meta><article-meta><article-id pub-id-type="doi">10.18413/2408-932X-2018-4-3-0-5</article-id><article-id pub-id-type="publisher-id">1508</article-id><article-categories><subj-group subj-group-type="heading"><subject>MISCCELLANEOUS: MESSAGES, DISCUSSIONS, REVIEWS</subject></subj-group></article-categories><title-group><article-title>THE DISCOURSE OF SOCIAL COHESION IN THE ERA OF "LIQUID MODERNITY"</article-title><trans-title-group xml:lang="en"><trans-title>THE DISCOURSE OF SOCIAL COHESION IN THE ERA OF "LIQUID MODERNITY"</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Masalov</surname><given-names>Alexei G.</given-names></name><name xml:lang="en"><surname>Masalov</surname><given-names>Alexei G.</given-names></name></name-alternatives><email>masalov@bsu.edu.ru</email><xref ref-type="aff" rid="aff1" /></contrib></contrib-group><aff id="aff1"><institution>Belgorod State National Research University</institution></aff><pub-date pub-type="epub"><year>2018</year></pub-date><volume>4</volume><issue>3</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/humanities/2018/3/5_Масалов_jHY13sk.pdf" /><abstract xml:lang="ru"><p>The myth of unity, one of the most stable and necessary tools of legitimization of social relations, is now under unprecedented &amp;quot;attacks&amp;quot; by the new order of human relations with reality, which Z.&amp;nbsp;Bauman called &amp;quot;liquid modernity&amp;quot;. As an explanatory model of functional status of modern society was offered a modified &amp;quot;ideal type&amp;quot; of &amp;quot;body without organs&amp;quot; by Gilles Deleuze. The quasi-religious essence of the totalizing discourses is shown. The unaddressed nature of the centralist messages is substantiated.</p></abstract><trans-abstract xml:lang="en"><p>The myth of unity, one of the most stable and necessary tools of legitimization of social relations, is now under unprecedented &amp;quot;attacks&amp;quot; by the new order of human relations with reality, which Z.&amp;nbsp;Bauman called &amp;quot;liquid modernity&amp;quot;. As an explanatory model of functional status of modern society was offered a modified &amp;quot;ideal type&amp;quot; of &amp;quot;body without organs&amp;quot; by Gilles Deleuze. The quasi-religious essence of the totalizing discourses is shown. The unaddressed nature of the centralist messages is substantiated.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>society</kwd><kwd>information</kwd><kwd>technology</kwd><kwd>discourse</kwd><kwd>Z. Bauman</kwd><kwd>G. Deleuze</kwd><kwd>J. Baudrillard</kwd><kwd>unity</kwd><kwd>mass</kwd><kwd>consumption</kwd></kwd-group><kwd-group xml:lang="en"><kwd>society</kwd><kwd>information</kwd><kwd>technology</kwd><kwd>discourse</kwd><kwd>Z. Bauman</kwd><kwd>G. Deleuze</kwd><kwd>J. Baudrillard</kwd><kwd>unity</kwd><kwd>mass</kwd><kwd>consumption</kwd></kwd-group></article-meta></front><back><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>Bard,&amp;nbsp;А. 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