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<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2408-932X</journal-id><journal-title-group><journal-title>Research Result. Social Studies and Humanities</journal-title></journal-title-group><issn pub-type="epub">2408-932X</issn></journal-meta><article-meta><article-id pub-id-type="doi">10.18413/2408-932X-2019-5-2-0-3</article-id><article-id pub-id-type="publisher-id">1724</article-id><article-categories><subj-group subj-group-type="heading"><subject>RESEARCHES</subject></subj-group></article-categories><title-group><article-title>IMAGE OF A BEAR IN PERCEPTION OF RUSSIANS AND SERBS (EXPERIENCES OF COMPARATIVE TYPOLOGY ON THE MATERIAL OF SOME GENRES OF FOLKLORE)</article-title><trans-title-group xml:lang="en"><trans-title>IMAGE OF A BEAR IN PERCEPTION OF RUSSIANS AND SERBS (EXPERIENCES OF COMPARATIVE TYPOLOGY ON THE MATERIAL OF SOME GENRES OF FOLKLORE)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Marković</surname><given-names>Dejan</given-names></name><name xml:lang="en"><surname>Marković</surname><given-names>Dejan</given-names></name></name-alternatives><email>dejan.markovic@filfak.ni.ac.rs</email></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Blagojevich</surname><given-names>Nenad G.</given-names></name><name xml:lang="en"><surname>Blagojevich</surname><given-names>Nenad G.</given-names></name></name-alternatives><email>nenad.blagojevic@filfak.ni.ac.rs</email></contrib></contrib-group><pub-date pub-type="epub"><year>2019</year></pub-date><volume>5</volume><issue>2</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/humanities/2019/2/03_Т5_2_2019_9OCDopD.pdf" /><abstract xml:lang="ru"><p>In the study, we seek to identify the characteristic features of the images of animals in the folklore of Slavic peoples. This article discusses the symbolic image of a bear based on the material of the main genres of Russian and Serbian folklore. As a totemic animal, the bear had an exceptionally important place in the world perception of Slavic people, and its role subsequently began to acquire additional meanings that significantly changed the attitude of representatives of different Slavic people to its position in relation to man. A comparative analysis of the image of a bear in Russian and Serbian folklore, conducted in this work, indicates the influence of a whole complex of factors in the formation of a picture of the surrounding world in Russians and Serbs.</p></abstract><trans-abstract xml:lang="en"><p>In the study, we seek to identify the characteristic features of the images of animals in the folklore of Slavic peoples. This article discusses the symbolic image of a bear based on the material of the main genres of Russian and Serbian folklore. As a totemic animal, the bear had an exceptionally important place in the world perception of Slavic people, and its role subsequently began to acquire additional meanings that significantly changed the attitude of representatives of different Slavic people to its position in relation to man. A comparative analysis of the image of a bear in Russian and Serbian folklore, conducted in this work, indicates the influence of a whole complex of factors in the formation of a picture of the surrounding world in Russians and Serbs.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>bear</kwd><kwd>zoomorphism</kwd><kwd>folklore</kwd><kwd>proverbs and sayings</kwd><kwd>Serbian folk culture</kwd><kwd>Russian folk culture</kwd></kwd-group><kwd-group xml:lang="en"><kwd>bear</kwd><kwd>zoomorphism</kwd><kwd>folklore</kwd><kwd>proverbs and sayings</kwd><kwd>Serbian folk culture</kwd><kwd>Russian folk culture</kwd></kwd-group></article-meta></front><back><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>Dahl,&amp;nbsp;V.&amp;nbsp;I. 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