In modern humanities, there are many approaches to understanding the phenomenon of consciousness. The growth of culture generates various forms of representation of consciousness. These forms have some features, but they also have similarities. Therefore, the question of teleology in the life of consciousness is relevant. The study considers the opposition of objective and subjective expediency as the basis for discussion about teleology. The author claims that extrapolation of the idea of teleologism gives rise to two ways. In the case of the empirical world, ontology and cosmology are obtained. On the other hand, it justifies an axiology if it is projected into values and relationships. In the article, these aspects are clarified in accordance with the differentiation of goals into sacred and vital. Sacred goals are related to the sacred and the transcendent. The vital ones are related to the empirical life. As a result, it is concluded that teleology in the form of axiology is overcoming the opposition of objective and subjective expediency. So it becomes the place where the correlation of the universally significant with the unique and the transcendent with the vital takes place. Such teleology is relevant to the life of consciousness. It transcribes vital impulses into semiotic space and gives them meaning. Teleology correlates form and phenomenon and gives the semiotic space vitality.