2408-932XResearch Result. Social Studies and Humanities2408-932X10.18413/2408-932X-2023-9-3-0-73234RESEARCHES<strong>Aesthetics of attractiveness in architecture (dynamic meanings)</strong><strong>Aesthetics of attractiveness in architecture (dynamic meanings)</strong>PershinaIrina L.PershinaIrina L.irina.pershina@mail.ruShukhov Belgorod State Technological University20239300

The article offers overview some semantic characteristics of the concept of attractiveness; the methodological relevance of the concept for research in the field of philosophy of architecture and conceptual and aesthetic aspects of architectural design is substantiated. It is shown that architecture as a holistic and creative phenomenon in its aesthetic dynamics is not reducible to the pure objectivity of systems that standardize professional paradigms of architectural vision. Relevant in this regard is the question of the aesthetics of interaction, the multiple co-presence of various participants in the architectural environment, its innumerable &ldquo;attractors&rdquo;, dominant attractive structures and stylistically mutual architectural attractions (both from the side of the architect and his experience, and those common ones that cannot be reduced to the only, but holistic perceptions that are possible for other participants in a culturally incomplete, open architectural environment). The author of the article examines this issue, arguing for performance as a form of implementing attractiveness tactics in the urban environment; at the same time, the conditions of possibility and prospects for an aesthetic-philosophical orientation towards performance are clarified.

The article offers overview some semantic characteristics of the concept of attractiveness; the methodological relevance of the concept for research in the field of philosophy of architecture and conceptual and aesthetic aspects of architectural design is substantiated. It is shown that architecture as a holistic and creative phenomenon in its aesthetic dynamics is not reducible to the pure objectivity of systems that standardize professional paradigms of architectural vision. Relevant in this regard is the question of the aesthetics of interaction, the multiple co-presence of various participants in the architectural environment, its innumerable &ldquo;attractors&rdquo;, dominant attractive structures and stylistically mutual architectural attractions (both from the side of the architect and his experience, and those common ones that cannot be reduced to the only, but holistic perceptions that are possible for other participants in a culturally incomplete, open architectural environment). The author of the article examines this issue, arguing for performance as a form of implementing attractiveness tactics in the urban environment; at the same time, the conditions of possibility and prospects for an aesthetic-philosophical orientation towards performance are clarified.

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