2408-932XResearch Result. Social Studies and Humanities2408-932X10.18413/2408-932X-2024-10-2-1-03481RESEARCHES<strong>Prospects for the development of sacred tourism in Kazakhstan</strong><strong>Prospects for the development of sacred tourism in Kazakhstan</strong>OmarkozhayevaAsem N.OmarkozhayevaAsem N.asya_7510@mail.ruYardyakovaIrina V.YardyakovaIrina V.yard_ira@mail.ruZhunusovaAliya A.ZhunusovaAliya A.aliya.zhunusova1983@mail.ruK. Kulazhanov Kazakh University of Technology and Business202410200

The tourism industry, in addition to being one of the constituent parts of the economy and the main elements of the country, also carries a powerful potential for introducing tourists to the values of the country&#39;s natural and cultural heritage. In this regard, the development of sacred places in Kazakhstan as a priority area for the promotion of tourist services is becoming relevant. The need for research is due to the presence of a number of scientific issues related to the promotion of sacred sites in Kazakhstan, including the level of satisfaction of tourists with the services offered, the problems of travel agencies in promoting tourist services, the study of key prerequisites for the development of domestic sacred tourism and methods for assessing the potential of sacred sites in Kazakhstan as a vector for the promotion of tourist services.

The tourism industry, in addition to being one of the constituent parts of the economy and the main elements of the country, also carries a powerful potential for introducing tourists to the values of the country&#39;s natural and cultural heritage. In this regard, the development of sacred places in Kazakhstan as a priority area for the promotion of tourist services is becoming relevant. The need for research is due to the presence of a number of scientific issues related to the promotion of sacred sites in Kazakhstan, including the level of satisfaction of tourists with the services offered, the problems of travel agencies in promoting tourist services, the study of key prerequisites for the development of domestic sacred tourism and methods for assessing the potential of sacred sites in Kazakhstan as a vector for the promotion of tourist services.

sacred Kazakhstansacred geography of Kazakhstantourism industrytourist servicesquality of tourist services/productstourist potentialsacred Kazakhstansacred geography of Kazakhstantourism industrytourist servicesquality of tourist services/productstourist potentialСписок литературыAtaman,&nbsp;L.&nbsp;V. (2015), &ldquo;Research of the sacred space of the region: methodology and principles&rdquo;, Pskov Journal of Regional Studies, 23, 107-117 (in Russ.).Atikeeva,&nbsp;S.&nbsp;N., Karazhanova,&nbsp;M.&nbsp;H., Bakerbekova,&nbsp;A.&nbsp;T. and Musina,&nbsp;Zh.&nbsp;A. (2019), &ldquo;Cultural, historical and natural objects of the North Kazakhstan region, as a prospect for use in tourism and excursion activities&rdquo;, Colloquium-journal: Geographical sciences, 1 (25), 17-19 (in Russ.).Dugin,&nbsp;A. (2022) &ldquo;From sacred geography to geopolitics&rdquo;, Geoполитика.ru, 21.01.2022 [Online], available at: https://www.geopolitika.ru/article/ot-sakralnoy-geografii-k-geopolitike (Accessed 12&nbsp;May 2022) (in Russ.).Englisova,&nbsp;G.&nbsp;E. (2023), &ldquo;Sacred Kazakhstan&nbsp;&ndash; a return to origins&rdquo;, SCIENCE&nbsp;&amp; REALITY, 1 (13), 113-116 (in Russ.).Kazakstannyn onirlik kasyetti nysandary (2017), [Regional sacred objects of Kazakhstan], Foliant, Astana, Kazakhstan (in Kaz., in Russ.).Medeuova,&nbsp;K.&nbsp;A., Sandybaeva,&nbsp;U.&nbsp;M., Nauryzbaeva,&nbsp;Z.&nbsp;Zh. and al. (2017), Praktiki i mesta pamyati v Kazakhstane [Practices and places of memory in Kazakhstan], L.&nbsp;N.&nbsp;Gumilyov Eurasian National University Publishing House, Astana, Kazakhstan (in Russ.).Musabaev,&nbsp;T.&nbsp;T. and Imanzhanova,&nbsp;K.&nbsp;K. (2019), &ldquo;Sacred objects of Kazakhstan as a factor in the development of national spiritual consciousness&rdquo;, Bulletin of Science and Education Development, 23, part&nbsp;1, 15-20 (in Russ.).Sakralny Kazakhstan: Entsiklopediya. T. 1: Astana, Almaty, Akmolinskaya oblast&#39;, Almatinskaya oblast&#39; (2017), [Sacred Kazakhstan. Vol.&nbsp;1: Astana, Almaty, Akmola region, Almaty region], Arys, Almaty, Kazakhstan (in Russ.).The Kazakhstan sacred objects of whole national importance (2017), Foliant, Astana, Kazakhstan (in Kaz., in Russ., in Eng.).Uaisova,&nbsp;A., Ussubaliyeva,&nbsp;S.&nbsp;D. and Rakymzhanova,&nbsp;S.&nbsp;S. (2020), &ldquo;Sacred tourism in the hospitality industry of Kazakhstan&rdquo;, Central Asian Economic Review, 3, 152-164 (in Russ.).Usubalieva,&nbsp;S.&nbsp;Dzh., Uaisova,&nbsp;A., Ajtbaeva,&nbsp;G.&nbsp;D. and al. (2020), &ldquo;Assessment of the potential of sacred tourism in Kazakhstan&rdquo;, Al-Farabi Kazakh National University Journal of Geography and Environmental Management, 3 (58), 34-44 (in Russ.). DOI:&nbsp;https://doi.org/10.26577/JGEM.2020.v58.i3.04Zabiyako, A.&nbsp;P. (2010), &ldquo;Sacred&rdquo;, Novaya filosofskaya entsiklopediya: V&nbsp;4&nbsp;t. T.&nbsp;3 [New philosophical encyclopedia: In 4&nbsp;vol. Vol.&nbsp;3] [Online], available at: https://iphlib.ru/library/collection/newphilenc/document/HASH014eb75cb66ca9ba266dbd4e (Accessed 19&nbsp;April 2024) (in Russ.).Zavgorodniy,&nbsp;Yu.&nbsp;Yu (2011), &ldquo;Sacred geography and the phenomenon of pilgrimage: secret or obvious (a view from the post-Soviet periphery)&rdquo;, Mistiko-ezotericheskie dvizheniya v teorii i praktike. &ldquo;Taynoe i yavnoe&rdquo;: mnogoobrazie reprezentatsiy ezoterizma i mistitsizma [Mystical-esoteric movements in theory and practice. &ldquo;The secret and obvious&rdquo;: diversity of representations of esotericism and mysticism], Publishing House of the Russian Christian Humanitarian Academy, St.&nbsp;Petersburg, Russia, 26-46 (in Russ.).