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<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2408-932X</journal-id><journal-title-group><journal-title>Research Result. Social Studies and Humanities</journal-title></journal-title-group><issn pub-type="epub">2408-932X</issn></journal-meta><article-meta><article-id pub-id-type="doi">10.18413/2408-932X-2024-10-3-0-2</article-id><article-id pub-id-type="publisher-id">3575</article-id><article-categories><subj-group subj-group-type="heading"><subject>RESEARCHES</subject></subj-group></article-categories><title-group><article-title>&lt;strong&gt;&amp;ldquo;The Society of the Spectacle&amp;rdquo;: a Diagnosis of (Post)Modernity and Its Challenges&lt;/strong&gt;</article-title><trans-title-group xml:lang="en"><trans-title>&lt;strong&gt;&amp;ldquo;The Society of the Spectacle&amp;rdquo;: a Diagnosis of (Post)Modernity and Its Challenges&lt;/strong&gt;</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Šoškić</surname><given-names>Radoje V.</given-names></name><name xml:lang="en"><surname>Šoškić</surname><given-names>Radoje V.</given-names></name></name-alternatives><email>radoje.soskic@pr.ac.rs</email><xref ref-type="aff" rid="aff1" /></contrib></contrib-group><aff id="aff1"><institution>University of Priština in Kosovska Mitrovica</institution></aff><pub-date pub-type="epub"><year>2024</year></pub-date><volume>10</volume><issue>3</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/humanities/2024/3/Соц-е_и_гум._исследования-2.pdf" /><abstract xml:lang="ru"><p>This paper critically examines the complexities of contemporary society through the theoretical framework of Guy Debord&amp;rsquo;s The Society of the Spectacle (1967), highlighting how modernity has transformed individuals from passive observers of the world to egomaniacal creators of their own reality, ultimately leading to a sense of alienation and existential unease. Furthermore, the paper elucidates the transition from a state of survival to one of collective psychosis, where the pursuit of abundance and commodification has ensnared individuals within a perpetual cycle of materialism and alienation. Debord&amp;rsquo;s concept of the spectacle is discussed to demonstrate how it has evolved into a tool for the suppression of genuine human interaction and a mechanism for upholding the prevailing status quo. The pivotal role played by the Situationist International and Guy Debord in confronting this social paradigm is also explored. Emphasis is placed on their concerted efforts to foment change and reignite a sense of enchantment in a world that has forfeited its mystique. In conclusion, the paper acknowledges the enduring relevance of Debord&amp;rsquo;s insights in the contemporary milieu, positing that rebellious youth, seeking to secure their own freedom, should turn to his works for guidance in addressing the challenges posed by &amp;ldquo;the society of the spectacle&amp;rdquo;.</p></abstract><trans-abstract xml:lang="en"><p>This paper critically examines the complexities of contemporary society through the theoretical framework of Guy Debord&amp;rsquo;s The Society of the Spectacle (1967), highlighting how modernity has transformed individuals from passive observers of the world to egomaniacal creators of their own reality, ultimately leading to a sense of alienation and existential unease. Furthermore, the paper elucidates the transition from a state of survival to one of collective psychosis, where the pursuit of abundance and commodification has ensnared individuals within a perpetual cycle of materialism and alienation. Debord&amp;rsquo;s concept of the spectacle is discussed to demonstrate how it has evolved into a tool for the suppression of genuine human interaction and a mechanism for upholding the prevailing status quo. The pivotal role played by the Situationist International and Guy Debord in confronting this social paradigm is also explored. Emphasis is placed on their concerted efforts to foment change and reignite a sense of enchantment in a world that has forfeited its mystique. In conclusion, the paper acknowledges the enduring relevance of Debord&amp;rsquo;s insights in the contemporary milieu, positing that rebellious youth, seeking to secure their own freedom, should turn to his works for guidance in addressing the challenges posed by &amp;ldquo;the society of the spectacle&amp;rdquo;.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>spectacle</kwd><kwd>society</kwd><kwd>Guy Debord</kwd><kwd>reality</kwd><kwd>falsehood</kwd><kwd>alienation</kwd><kwd>postmodernity</kwd></kwd-group><kwd-group xml:lang="en"><kwd>spectacle</kwd><kwd>society</kwd><kwd>Guy Debord</kwd><kwd>reality</kwd><kwd>falsehood</kwd><kwd>alienation</kwd><kwd>postmodernity</kwd></kwd-group></article-meta></front><back><ack><p>This study was supported by the Ministry of Science, Technological Development and Innovations of the Republic of Serbia (Contract No. 451-03-66/2024-01/200184).</p></ack><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>Baudrillard, J. 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