2408-932XResearch Result. Social Studies and Humanities2408-932X10.18413/2408-932X-2026-12-2-0-94217RESEARCHES<strong>Media personality: conventional meanings of the algorithmic subject</strong><strong>Media personality: conventional meanings of the algorithmic subject</strong>DolinenkoAnastasia A.DolinenkoAnastasia A.Adolinenko@yandex.ruBelgorod State National Research University202612200

The article substantiates the relevance of analyzing the key stages and mechanisms of technological influence on the construction or decomposition of personality in a stable media communication environment. The novelty of the approach lies in combining such theoretical and methodological foundations as modern media philosophy, evolutionary analysis of the cumulative-transformative nature of media, and the concept of algorithmic subjectivity. The results clarify the potential of modern media philosophy in understanding the problem of personality in the digital media era, substantiate the approach to media as a subject-constituting reality; reveal the evolutionary characteristics of media, their cumulative-transformative nature, which consistently alters the value foundations of the human &ldquo;Self&rdquo;. The concept of the algorithmic subject is introduced, and a specific type of algorithmic subjectivity generated by the hybrid digital environment is characterized. The conclusions state that the combination of the applied approaches reveals the constituting role of media in the transformation of the human &ldquo;Self&rdquo; and substantiates algorithmic subjectivity as a significant phenomenon of contemporary media reality.

The article substantiates the relevance of analyzing the key stages and mechanisms of technological influence on the construction or decomposition of personality in a stable media communication environment. The novelty of the approach lies in combining such theoretical and methodological foundations as modern media philosophy, evolutionary analysis of the cumulative-transformative nature of media, and the concept of algorithmic subjectivity. The results clarify the potential of modern media philosophy in understanding the problem of personality in the digital media era, substantiate the approach to media as a subject-constituting reality; reveal the evolutionary characteristics of media, their cumulative-transformative nature, which consistently alters the value foundations of the human &ldquo;Self&rdquo;. The concept of the algorithmic subject is introduced, and a specific type of algorithmic subjectivity generated by the hybrid digital environment is characterized. The conclusions state that the combination of the applied approaches reveals the constituting role of media in the transformation of the human &ldquo;Self&rdquo; and substantiates algorithmic subjectivity as a significant phenomenon of contemporary media reality.

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