Keyword "METAPHOR" found in the following publications:

• METAPHORICAL MODELS OF VALUE AND ACTIVITY IN CREATING A SYSTEM OF VALUE CONCEPTS IN THE ENGLISH LANGUAGE

  The evaluative interpretation of the activity with the consequent speech explication of such an interpretation in the form of evaluative ...

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• TRANSLATING METAPHORS IN ECONOMIC MEDIA DISCOURSE: STRATEGY CHALLENGES

  The article deals with the research of language metaphors of English and German-language media discourse. The authors attempt ...

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• METAPHORIC CONSTRUAL AND ITS EFFECT ON GAZE BEHAVIOR OF THE READERS WITH BETTER AND WORSE WORKING MEMORY

  Language creativity studies are now exploring new experimental methods which test the readers’ figurative thought. In the current work, ...

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• THE ROLE OF A PHYSIOLOGICAL METAPHOR IN THE REPRESENTATION OF THE COGNITIVE FRAGMENT «EMOTIONAL SPACE»

  The article covers the analysis of the Russian and German somatic vocabulary, including somatic phraseological units which represent ...

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• OLFACTORY METAPHOR IN PERFUME ADVERTISING DISCOURSE

      In this article the author turns to the olfactory metaphor in the perfumery discourse of German-language advertising. The study ...

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• SYNAESTHETIC METAPHOR AND ITS REPRODUCTION IN RUSSIAN-TO-ENGLISH TRANSLATION: A FRAME-BASED STUDY

  The paper offers speculations and inferences about linguistic synaesthesia and the synaesthetic metaphor. Being a predominant form of ...

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• CINEMA AS A SOURCE DOMAIN OF PRECEDENT NAMES  IN THE UK MASS MEDIA (2009-2019)

  The paper deals with precedent names derived from a source domain “Cinema” in the mass media of the UK. ...

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• METAPHOR IN HANNAH ARENDT AND WALTER BENJAMIN'S EXPERIENCE OF PHILOSOPHY OF HISTORY

  The article attempts to trace the influence of W. Benjamin on Hannah Arendt regarding the essence of metaphor and its ...

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• CONCEPTUAL METAPHOR IN GEORGE ORWELL`S POLITICAL DYSTOPIA «ANIMAL FARM»

  This article presents the results of the author's study of conceptual metaphor in political dystopia “Animal Farm” by George Orwell, ...

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• SEMANTIC AND PRAGMATIC PECULIARITIES OF ORNITHONIMS IN METAPHORICS OF RUSSIAN AND SPANISH LINGUOCULTURES

  The article offers a comparative approach to the analysis of figurative meanings of birds’ denominations in Russian and Spanish languages; ...

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• LANGUAGE IMAGERY: DISCURSIVE AND MODUS CREATIVE

  The phenomenon of discourse as a communicative event is key to the developing theory of linguistic image. The ...

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• CORONAVIRUS PANDEMIC REALITY IN MASS MEDIA DISCOURSE: A COMPARATIVE ANALYSIS OF ENGLISH-RUSSIAN ONOMASTIC METAPHORS

  The paper is devoted to the study of onomastic metaphors used in Russian and English mass media discourse to ...

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• “TEXT IN THE WORLD OF TEXTS” AS A GLOBAL METAPHOR (INTERTEXTUALITY – HYPERTEXT – CORPUS OF TEXTS)

  The functional-pragmatic approach to language of the latter quarter of the 20^th and early 21^st centuries exposed such descriptors ...

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• METAPHORIC REPRESENTATION OF THE BASIC CONCEPT OF MANAGEMENT DISCOURSE

  This article deals with the analysis of the management discourse basic concept “Power”. Its main goal is to present how ...

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  THE “ВЕТЕР” SEMANTICS IN THE RUSSIAN LINGUISTIC AND CULTURAL SPACE 

  The article deals with the system of metaphorical interpretations of the words with the content of wind and their ...

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• POETRY TRANSLATION: ARTISTIC AND CULTURAL PROBLEMS

  This paper investigates how could an artistic, cultural, and evasive piece of language like a poem be translated accurately. This ...

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• CONCEPTUAL METAPHORS OF ANGER IN CHINESE AND ENGLISH: A CONTRASTIVE ANALYSIS

  Cognitive linguistics postulates that the metaphor serves an important role in human thought. Our conceptual system exists in a strong ...

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• TRANSLATING METAPHORS IN LITERARY DISCOURSE

  The paper presents a contextual analysis of metaphor translation in literary discourse with reference to Edgar Allan Poe’s “Ligeia” (Castle ...

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• METAPHORIC MODELLING OF REALITY IN THE ROCK-ALBUM “DRONES” BY MUSE

  Rock poetry is an important and relevant subject in modern linguistic research. The striking imagery and vivid metaphoric character ...

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• METAPHORS OF THE SUBSPHERE “NATURE” IN THE NOVEL “FAHRENHEIT 451” BY R. BRADBURY

      The development of the theory of cognitivemetaphormakesthe study of metaphoric modelling in different types of discourse, ...

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• SEMANTIC EVOLUTION OF LATIN DOUBLET BORROWINGS IN OLD IRISH:  SÉN VS SIGN

  The main subject of this research is the mechanism of semantic shifts in Latin borrowings in Early and Middle ...

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• CATEGORIZATION OF PHRASEOLOGICAL UNITS: RUSSIAN/ITALIAN EXPRESSIONS

  The study on phraseology is wide and complex, since it examines different aspects of an entire linguistic branch. The ...

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• MILITARY METAPHOR IN POLITICAL DISCOURSE: TACTICS AND STRATEGY

  One of the main tasks of political communication is to create and promote the image of a politician. ...

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• FUNCTIONING OF THE COMPLEX METAPHOR “POLITICS IS ANIMAL WORLD” IN CONTEMPORARY MASS-MEDIA”

  The present article aims at the political discourse functioning as the medium for complex animal metaphor «POLITICS IS ANIMAL ...

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• JARGON IN SPORT DISCOURSE: FORMATION AND FUNCTIONING

  The paper discusses the major ways of sport jargon formation and the peculiarities of its functioning. Jargonisms come into the ...

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