DOI:
10.18413/2408-932X-2017-3-4-54-58
FESTIVITY AND FESTIVENESS: DEGRADATION OF IMPLICATIONS?
The paper considers the problem of transformation of the modern festive culture at the value-content level under the influence of universal uplifting festivity; the differences between the concepts "festivity" and "festiveness" are substantiated. Besides, the author provides a tentative way out of the current situation through the revival of traditions, the actualization of existing festivities and the creation of new, sacredly filled ones.
Keywords: festivity,
festiveness,
transformation,
consumer society,
desacralization,
revival of traditions.
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