Mariya O. Pechеnkina
Master's Degree Student, Institute of Humanities,
Higher School of Media Communications and Public Relations,
Peter the Great St. Petersburg Polytechnic University,
29 B Polytekhnicheskaya St., Saint-Petersburg, 195251, Russia
ORCID ID: 0009-0004-5831-6320
Peter the Great St. Petersburg Polytechnic University
Author's articles:
MASCOTS AS A POSITIONING TOOL IN ST. PETERSBURG'S CATERING MARKET
In today's hospitality industry, effective brand positioning and creating an emotional connection with consumers are becoming increasingly important. One tool ...
