Keyword "ARCHETYPE" found in the following publications:
LINGUISTIC IDENTITY, NATIONAL ARCHETYPES AND SOCIOCULTURAL ENVIRONMENT OF THEIR FORMATION
The purpose of this paper is to analyze the current state of the categories “linguistic identity” and “national ...
MASCOTS AS A POSITIONING TOOL IN ST. PETERSBURG'S CATERING MARKET
In today's hospitality industry, effective brand positioning and creating an emotional connection with consumers are becoming increasingly important. One tool ...
THE MENTAL FOUNDATIONS OF BODILY IMAGES CREATION IN PRIMITIVE ART
The paper considers the motivating reasons for the emergence of artistic and creative human activity in the course of anthropogenesis. ...
VISUALLY-VALUE SPACE OF CULTURE IN THE CONTEXT OF ETHNO-ART EXPERIENCE
The article raises the question of consideration of the specifics of valuable cultural grounds on the basis of the analysis ...LANGUAGE AS A VERBAL CATEGORY OF THE WAY OF UNDERSTANDING THE WORLD
In the article, the process of nomination is studied through the prism of retrospective analysis of the relationship ...
FAIRY TALE AS A SOCIAL AND COMMUNICATIVE TECHNOLOGY OF WORKING WITH TEAMS
Introduction. Today we live in a reality called the BANI world, that is the world which is brittle, anxious, ...
