Keyword "CULTURAL CODE" found in the following publications:
OPPORTUNITIES OF USING LOCAL BRANDS IN PROMOTING THE TERRITORY: FROM IDENTIFICATION TO COMMUNICATION
In the late XX – early XXI century, the issues of territory branding and building a territorial brand are ...
The article examines the semantic foundations of values that define cultural norms and patterns, as well as the culturality of ...
FAIRY TALE AS A SOCIAL AND COMMUNICATIVE TECHNOLOGY OF WORKING WITH TEAMS
Introduction. Today we live in a reality called the BANI world, that is the world which is brittle, anxious, ...
CHARACTERISTICS OF THE RUSSIAN SPIRITUAL TRADITION AS A FORMATIVE SOURCE OF NATIONAL CULTURE
The article is devoted to the study of the influence of the Russian spiritual tradition on the national culture in ...
INTERTEXTUALITY AS A DISCURSIVE PHENOMENON (FROM HORACE TO V. SOROKIN)
The article substantiates the status of intertextuality as a discursive phenomenon, which ensures the entry of the work into ...
The modern era is marked by a radical transformation of the productive forces of society. Its main trend is the ...
