THE USE OF CREATIVE STRATEGIES IN ADVERTISING AS A KEY TO ITS SUCCESS
In the course of the study, there was analyzed such a phenomenon in the modern production of creative advertising, as a mixture of production strategies of advertising that enhance the effectiveness of the advertising impact on the audience. In the course of the work, the task was set to determine the place of creative strategies among other marketing tools for the development of the “Brand Media” Agency. In the study, we used the following methods: the typological method, the method of practical analysis, and questioning. During the work, it was concluded that the creative strategy is an effective tool for achieving the success of advertising, and it further leads to the formation of a positive image and attracts new customers. The recommendations that were proposed as a result of the analysis of the creative activities of the advertising and marketing OOO "Brand Media" Agency – is the development of activities in the field of Internet advertising. Competent use of creative strategies allows creating an advertising message that fully meets the characteristics of the target audience.
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