DOI: 10.18413/2408-932X-2018-4-3-0-5

THE DISCOURSE OF SOCIAL COHESION IN THE ERA OF "LIQUID MODERNITY"

Alexei G. Masalov (Belgorod State National Research University)

The myth of unity, one of the most stable and necessary tools of legitimization of social relations, is now under unprecedented "attacks" by the new order of human relations with reality, which Z. Bauman called "liquid modernity". As an explanatory model of functional status of modern society was offered a modified "ideal type" of "body without organs" by Gilles Deleuze. The quasi-religious essence of the totalizing discourses is shown. The unaddressed nature of the centralist messages is substantiated.

Keywords: society, information, technology, discourse, Z. Bauman, G. Deleuze, J. Baudrillard, unity, mass, consumption.

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