Corporate volunteering in the social mission of large enterprises
The article discusses the main features of corporate volunteering in companies. Corporate volunteerism is analyzed in the context of a trend characteristic of the post-Soviet space. The article systematizes the approaches to the definition and study of this phenomenon, implemented by researchers from different countries. The main purpose of the article is to identify the specific features of corporate volunteerism in a large Russian region, considered as typical of the industrial territories of the post-Soviet space, viewed through the social value that local communities attribute to corporate volunteerism. The article is based on the results of a public opinion poll and structured interviews. The responses received during the survey were further analyzed using statistical methods. Many issues related to the implementation of social policy fall under the responsibility of these enterprises, and not of local self-government bodies. The researchers argue that corporate volunteerism is most often developed within the framework of event planning and environmental projects managed by enterprises in cooperation with social and cultural institutions of local communities, rather than with the non-profit sector. The traditions of organizing mass social work that were formed during the socialist period are still deeply ingrained in enterprises, and managers rarely single out volunteerism as a new management tool, thereby extricating themselves from the global trend of promoting corporate volunteerism as a means of forming corporate culture.
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The author thanks Svetlana P. Ivanova, PhD in Economics, Associate Professor of the Institute of Foreign Languages, Modern Communications and Management, Moscow State University of Psychology and Education, for her help in the work on the article