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DOI: 10.18413/2408-932X-2023-9-1-0-6

Communicology among the social sciences: radius of influence and competition

The problematic nature of the article stems from the need to clarify our ideas about the place of communicology in the commonwealth of the humanities, which is relevant in the situation of the digital revolution and media globalization. The research method is informational and culturological scrutiny, based on the ideas of comparative studies and linguoculturology outlined in the works of J. Baudrillard, L. Zemlyanova, M. Bakhtin, N. Chomsky. Communicology (related concepts: Communication science, Media Studies, Medienwissenschaft), becomes the main direction of the scientific matrix, involving the consolidation and deepening of the overall landscape in humanitarian knowledge, enriching the theory of journalism and communication studies with new approaches to the study of media. The analysis of people's behavior in the field of media interactions is largely determined by the structure and functioning of media discourses. The key idea and indicator of the relevance of the article is the lexeme "irreplaceability", the irreducibility of this science to the methods of related sciences and especially to the paradigms of political economy, sociology and psychology. As a result of the analysis of co-creation and competition of sciences, conclusions were drawn about the place of communication in society, about the contradictions in interaction in the field of political life. Communicology, acting as a vector and indicator of mediatization in all social, helps social sciences to identify the general aesthetic parameters of socio-cultural processes, it influences the role of the media in everyday life, records the growth of digital activity.

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