DOI: 10.18413/2408-932X-2023-9-3-0-8

Networked (virtual) artefacts as contemporary Siberian population's lifestyle markers in the context of the New Normal

The article describes the results of a methodological experiment to assess the contemporary psychological state of the members of a dual ontology society (real and virtual) through the analysis of lifestyle markers of the modern Siberian population. The experiment consisted of integrating methods for assessing a person’s psychological state in the real world and techniques for analyzing big data – the content of social networks (online communities about Siberia in this case) – in the virtual world. The aim of the experiment is to test the capabilities of integrated (real and virtual) tools to measure the state of the psychological condition of the people existing in this dual ontology. As the result, such state of the modern person’s consciousness was conceived as acceptance / non-acceptance of the "New Normal" which defines a new "lifestyle" in the age of global crisis.

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