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DOI: 10.18413/2408-932X-2024-10-1-0-6

Ergonyms nomination of the city of Naberezhnye Chelny (the lexical and grammatical aspect)

The article deals with ergonymy as a category of onomastics. The object of the study is the modern names of grocery shops in the city of Naberezhnye Chelny. Ergonyms should be understandable, easy to remember and effective in conveying the necessary information. In order to adapt the names of city objects for different audiences, cultural, linguistic and psychological characteristics are taken into account, linguistic and psychological characteristics. Ergonyms reflect the social and historical situation in a particular society. The relevance lies in the study of the linguistic situation through ergonyms on the specific territory of the Republic of Tatarstan. Ergonims represent an important part of the lexical and grammatical system of the language. The aim of the study is to identify lexico-grammatic always of nomination in this thematic group. The study material was ergonyms taken from the database for 2023 "Enterprises of Naberezhnye Chelny" of the RFaddress Internet directory.  The analysis of the linguistic material shows that among the ways of nomination The analysis of the linguistic material shows that among the ways of nomination of ergonyms at the grammatical level the most popular among nominators are substantivation, morphemic derivation and lexico-syntactic method. In general, the considered ways of nomination of ergonyms are distinguished by simplicity in formation and easy to remember.

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