Keyword "AUDIENCE" found in the following publications:
MODERN FILM ADAPTATIONS OF RUSSIAN CLASSICS: FEATURES OF AUDIENCE PERCEPTION
In modern Russian cinema, there is a tendency to rethink classic works of Russian literature. While the familiarity of the ...
BRAND PROMOTION STRATEGY IN THE CULTURAL SPHERE THROUGH CONTENT MARKETING
 Currently, in the field of culture, regardless of the forms of functioning of museums and exhibition centers, the issues ...
ETHNIC TOURISM IN THE TULA REGION: ATTRACTIONS AND TARGET AUDIENCE
 Domestic tourism, including ethnic tourism, is gaining popularity in the Russian tourism market, particularly in the Tula region. A ...
THE USE OF CREATIVE STRATEGIES IN ADVERTISING AS A KEY TO ITS SUCCESS
In the course of the study, there was analyzed such a phenomenon in the modern production of creative advertising, as ...
- SPECIFICS OF BRAND PROMOTION IN THE FASHION INDUSTRY
The clothing market is characterized by high dynamism, rapid trend change and seasonality. The comprehensive integration of offline and ...
OPEN JOURNALISM: AUDIENCE AS A SUBJECT OF CURRENT MEDIA COMMUNICATION
 Open journalism is a type of journalism that involves an active role of the audience in creating and curating news ...
ANALYSIS OF FACTORS INFLUENCING THE IMAGE OF THE REGION
This article analyzes the main components of the process of developing a positive image of a region, which increase ...
- The authors come to the conclusion about the necessity of branding higher education institutions – Lipetsk State Technical University (LSTU), ...
