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DOI: 10.18413 /2408-932X-2015-1-1-32-36

GLOCALIZATION OF MODERN ENTERTAINING TV FORMATS IN RUSSIA (BY AN EXAMPLE OF “NOTHING BUT THE TRUTH” ORIGINAL FORMAT)

The sociological phenomenon of glocalization is directly related to globalization interpreting global products or services through local ones. Nowadays there is a modern tendency to make glocal media products instead of buying foreign television content. As a typical example we take the original British TV format “Nothing but the Truth” that has been already adapted in more than 45 countries all over the world. Here we have analyzed the Russian project “Detector Lzhy” according to the following criteria: thematic favours and restrictions, format heroes (players) and characters, structure and dramatic composition of the show, visual and audio maintenance. The research result can be incorporated into academic subjects of TV journalism. It can be also effective among experts and practitioners of social and cultural activities. Key findings: a glocalized version implementation on the basis of the original project is a complicated process which demands, firstly, a deeper insight into the rules of the original format. Secondly, the detailed investigation of local tastes and preferences of the target audience. Thirdly, search for the unique modifications which will encourage a successful realization of the adjusted format.
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