Grand narratives, network society, digital hyperreality: the transformation of ideological architecture
This article examines how ideological discourse has changed in the context of digital civilisation and the networked organisation of modern society. The relevance of the study is determined by the need for theoretical understanding of new forms of ideological influence in the context of mediatization and digitalization of public consciousness. The work analyzes the civilizational and temporal dynamics of ideological processes, revealing the relationship between types of communication technologies and the structure of social time. The novelty of this approach lies in its appeal to a media philosophical perspective, allowing us to consider ideology as a media-conditioned phenomenon whose form and intensity depend on the technical and cultural parameters of the era. It is shown that the digital environment does not eliminate ideology, but rather transforms it, transferring it into the sphere of everyday communication, visual codes, and affective forms of political participation. Reideologization is interpreted as a response to a crisis of identity and trust amid the disintegration of traditional institutions. The study demonstrates that ideology in the 21st century is ceasing to be an institutionally fixed system of views, transforming into a distributed network of signs, images, and affects that regulate collective perception and political identity. It concludes that contemporary ideological dynamics are determined by the interaction of three factors – the crisis of historical time, the network organization of society, and the media simulation of reality – creating a new architecture of ideological space.
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The study was supported by the Russian Science Foundation, Project No. 25-28-03315 “Chronopolitical regimes of modern ideological projects”.